Creative Producer — Los Angeles

Gabrielle
Echenique

I turn ideas into things people can see, feel, and say yes to — working with clients and designers to carry a concept from first spark to finished pitch.

10+years in production
6years in development
14projects on the slate

Production

Aired credits

Development & Pitch

Concepts I produced
About

The person
between the idea
and the yes.

Concept & storyCreative productionPitch & presentation Design directionCross-functionalOn deadline & budget

I'm a Los Angeles native and a creative producer. At the core, what I do is take an idea — and the people who believe in it — and make it real: shaping the concept, directing the design, and producing the materials that get an audience to lean in and say yes. That's most often been pitch decks and sizzle reels, but the work is the same whatever the format — turning something abstract into something people can see, feel, and act on.

I've spent over a decade in television production and six years in unscripted development, most recently as a Creative & Unscripted Development Manager at Village Roadshow Entertainment Group. There I developed original content and produced the creative materials behind it — sitting between clients, designers, and talent, running the conversations, directing the work, and getting hands-on myself when that's what moved a project forward. I'm just as comfortable coordinating across teams, deadlines, and budgets as I am heads-down making the thing.

Before development, I built my foundation in production, working as a production assistant across a range of shows — where I learned the precision and adaptability that fast-moving sets demand.

When I'm not deep in a project, you'll find me digging through record shops for my vinyl collection or out shooting photos somewhere in the city.

Photography

Somewhere in the city